In the global economic recession faced by the entire world, hotel companies that must put much more emphasis on intangible shared value must escape from the mannerism of focusing on the company’s strategies or accommodations. Based on Carroll (1979, 1991)’s theory on the corporate social responsibility (CSR) of hotels, this study intended to figure out strong CSR activities that can inbreathe consumer’s identification toward hotels by dividing CSR into Philanthropic, ethical, legal, economic activities. In addition, the study sought to examine whether the identification perception between consumers and companies become a driving force that facilitate positive follow-up behaviors (oral and consumer citizenship behaviors) of hotel consumers. To achieve the purposes of this study, the study conducted a literature review on the concept and responsibility types of hotels’ CSR activities and established a research model based on the consumers’ identification toward hotels and the theoretical considerations of oral and consumer citizenship behaviors). The proposed research model was analyzed through empirical analysis and the empirical survey was conducted on people who have stayed in 5-star hotels in Jeju. The survey was carried out in Jeju; a total of 312 copies were collected after distributing 320 copies, and a valid sample of 287 copies after excluding insincerely answered 25 copies were analyzed. The collected data was analyzed using SPSS and AMOS, which are statistical package programs used in social sciences. The analysis results of study data were as follows. First, among the 4 CSR activities of hotels conceptually, legal responsibility, ethical responsibility, and Philanthropic responsibility were identified as factors increasing consumers’ identification perception. Second, the identification that consumers perceived toward hotels was found to be factors facilitating oral and citizen behaviors, which were consumers’active follow-up behaviors. Based on these study results, hotels must develop and deliver more CSR activities they perform so that consumers can perceive them; also, hotels should increase the identification perception between consumers and hotels as much as possible to make consumers as the continuous and unchanging lifelong partners of hotels. Finally, the study proposed an important practical use proposal to maximize consumers’identification in order to maintain and secure favorable and loyal consumers as well as induce consumers’ citizen behaviors.