People are stand at the crossroads of choice between the consequences that can occur in everyday inter temporal. A lot of people tend to prefer the immediate rewards, even if the rewards are lager for the future. Each individuals has different delay discount rates, people who take count of the higher discount rates for future rewards undervalue present value of the future rewards and judge it has a less influence that the effects of future reward due to the current choice. They select the problematic behavior, such as smoking, addiction, eating problem and impulse buying because of excessive discounts for future rewards.
This research aimed at investigating the effects of self-regulatory strength and construal level on delay discounting. First, targeting 54 individuals who are male or female in university students and students on a leave of absence in the age of 20s. We set the cover story "Influence of the preference for money" after that, we make them write down a self control scale(SCS) and selected each 27 individuals in the top 25% and bottom 25% of full score, among people who decided to participate in this experiment. For this, the researcher planned a design between subjects 2(high self-regulatory strength, low self-regulatory strength) × 2(high construal level, low construal level), and used behavior task Delay discounting task(DDT) to measure delay discount rates and presumed individual''s delay discount, accepting responses (which have been) selected by participants.
As the analysis result, meaningful difference appeared in the discount rates of self-regulatory strength and construal level. Also, delay discount was lower when high construal level has been manipulated and was higher when low constual level has been manipulated, in group of low self-regulatory strength, whereas there were no relevant difference according to construal level, in group of high self-regulatory strength. These results propose self-regulatory strength''s correlation between deficiency and high delay discount, and impress the importance of induction to high construal level is helpful for reducing delay discount. According to the study, we can expect that induction to futuristic temporal preference may be prevent effect to message delivery in clinical scene regarded as self control failure.