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논문 기본 정보
- 자료유형
- 학위논문
- 저자정보
- 지도교수
- 김상열
- 발행연도
- 2016
- 저작권
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Shipping companies involved in sea transportation service are exposed to uncertainty due to its changeable business environment. It is crucial that shipping companies utilize competitive strategies to cope with uncertain business environments and to achieve high business performance.
This paper aims to investigate the relationships between environmental uncertainty and competitive strategies, and the impact of competitive strategies on firm’s business performance on the basis of Porter’s generic strategies. For the purpose of this study, empirical research was conducted by questionnaire method among Korean shipping companies providing global sea transportation service. Variables were identified from literature reviews and then, verified by semi-interview with experts. Statistical analysis of SPSS and EVIEWS was used to test the relationships between main factors.
The findings of this study can be summarized as follows. First, variation of environmental uncertainty affects cost-leadership strategy and differentiation strategy. Diversity of environmental uncertainty affects differentiation strategy, but it not affects cost-leadership strategy. Second, firms attain business performance by only using the cost-leadership strategy. That is, shipping companies can achieve high business performance by reducing their operating cost in the entire process of transportation service. The control of cost related to the differentiation strategy is essential to achieve high business performance in that differentiation strategy is more widely used under high environmental uncertainty.
This paper aims to investigate the relationships between environmental uncertainty and competitive strategies, and the impact of competitive strategies on firm’s business performance on the basis of Porter’s generic strategies. For the purpose of this study, empirical research was conducted by questionnaire method among Korean shipping companies providing global sea transportation service. Variables were identified from literature reviews and then, verified by semi-interview with experts. Statistical analysis of SPSS and EVIEWS was used to test the relationships between main factors.
The findings of this study can be summarized as follows. First, variation of environmental uncertainty affects cost-leadership strategy and differentiation strategy. Diversity of environmental uncertainty affects differentiation strategy, but it not affects cost-leadership strategy. Second, firms attain business performance by only using the cost-leadership strategy. That is, shipping companies can achieve high business performance by reducing their operating cost in the entire process of transportation service. The control of cost related to the differentiation strategy is essential to achieve high business performance in that differentiation strategy is more widely used under high environmental uncertainty.
목차
제1장 서론 1제1절 연구의 배경 및 목적 1제2절 연구의 방법 및 구성 2제2장 이론적 고찰 및 선행연구검토 4제1절 이론적 고찰 41.1. 경영환경 41.2. 경쟁전략 81.3. 경영성과 11제2절 선행연구 검토 14제3장 해운업의 특징 및 해운기업의 환경과 전략 17제1절 해운업의 특징 171.1. 해운업의 개요 172.2. 해운업의 특징 19제2절 해운기업의 경영환경과 경쟁전략 222.1. 해운기업의 경영환경 222.2. 해운기업의 경쟁전략 27제4장 연구모형 및 연구방법 33제1절 연구모형 331.1. 연구모형 331.2. 가설설정 34제2절 연구방법 362.1. 변수의 조작적 정의 362.2. 자료수집 412.3. 분석방법 43제5장 실증분석 44제1절 수집된 자료의 일반적 특성 44제2절 신뢰성과 타당성 검증 462.1. 경영환경 요인의 신뢰성 및 타당성 472.2. 경쟁전략 요인의 신뢰성 및 타당성 482.3. 경영성과 요인의 신뢰성 및 타당성 502.4. 기술통계량 51제3절 가설의 검증 533.1. 가설 1의 검증 533.2. 가설 2의 검증 64제4절 실증분석 결과의 해석과 적용 67제6장 결론 71제1절 연구결과의 요약 및 시사점 71제2절 연구의 한계점 및 향후과제 73참고문헌 75부록 [설문지] 83Abstract 86
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