The purpose of this study is to impact of family TaeKwonDo program''s participatory motivation and satisfaction on customer trust and word-of-mouth intention. The questionnaire was conducted in the range of an object of study the people experienced of family TaeKwonDo program''s in the Jeollabuk-do province. The survey period was from August 1 to August 31. We gave 300 questionnaires to subject and computed 278 questionnaire sorted out from 300 raw data except 22 for lack of reliability. The questionnaires of this study set up that Demographics is 6 question, participatory Motivation is 27 question, participatory satisfaction 22 question, customer trust 9 question, word-of-mouth intention 4 question. SPSS WIN Ver. 21.0 was used for frequency analysis, exploratory factor analysis, reliability analysis, t-test, one-way ANOVA, Duncan analysis and multiple regression analysis. The results of these procedures is the following.
Frist of all, the analysis of difference in participatory motivation, participatory satisfaction, customer trust and word-of-mouth intention according to background variables, including gender, age, practice duration, participation personnel and preferences program found a significant difference in participatory motivation. And age, practice duration and Preferences Program found a significant difference in participatory satisfaction. Background variables, including gender, age, practice duration and participation personnel found a significant difference in customer trust. and Age and preferences program found a significant difference in word-of-mouth intention.

Second, regarding the impact of participatory motivation and participatory satisfaction on customer trust, friendship-oriented type, self-development type and family-oriented type in participatory motivation factors were significantly influential to customer trust. And mental satisfaction, rest satisfaction, social satisfaction and physical satisfaction in participatory satisfaction factors were significantly influential to customer trust.

Third, regarding the impact of participatory motivation and participatory satisfaction on word-of-mouth intention, friendship-oriented type, health-oriented type, self-development type and family-oriented type in participatory motivation factors were significantly influential to word-of-mouth intention. And mental satisfaction, rest satisfaction, social satisfaction, physical satisfaction and educational satisfaction in participatory satisfaction factors were significantly influential to word-of-mouth intention.

Lastly, regarding the impact of customer trust on word-of-mouth intention, sincerity, reliability and benevolence in customer trust factors were significantly influential to word-of-mouth intention.

In the collective consideration of the result of this research, the taekwondo program for a family was notably helpful in promoting the participation and satisfaction of family members and enhancing communication among family members as well as family union and cohesion. It is hoped that family taekwondo would be consistently embraced and participated by taekwondo lovers with their likeness and attention. Additionally, a good deal of effort has to be put into developing the effective and training-environmental family taekwondo program to accommodate all family taekwondo trainees.