목차

목 차
Ⅰ. 서 론 ····················································································· 1
1. 연구의 배경 ······················································································· 1
2. 연구의 필요성 ····················································································· 3
3. 연구의 목적 및 연구문제 ································································· 7
Ⅱ. 이론적 배경 ·········································································· 9
1. 문화적응 ······························································································ 9
1) 문화적응의 개념······················································································ 9
2. 문화적응이론 ····················································································· 11
1) 단일 차원적 문화적응이론(bipolar acculturation theory) ·············· 11
2) 이차원적 문화적응이론(bi-dimensional acculturation theory) ······ 12
3. 문화적응에 영향을 미치는 요인들················································ 15
1) 개인적 요인···························································································· 15
2) 상황적 요인···························································································· 16
4. 스포츠와 이주민의 문화적응에 관한 선행연구 ·························· 18
1) 참여스포츠와 문화적응에 관한 선행연구 ········································· 19
2) 관람스포츠와 문화적응에 관한 선행연구 ········································· 21
5. 민족정체성과 문화적응 ··································································· 23
1) 민족정체성의 개념 ··················································································· 23
2) 민족정체성 이론 ······················································································· 25
① 정체성형성이론(identity formation theory) ····································· 26
② 사회정체성이론(social identity theory) ············································ 27
3) 민족정체성과 문화적응과의 관계 ·························································· 28
6. 관여도·········································································································29
1) 관여도의 개념 ··························································································· 29
2) 스포츠 관여도 ··························································································· 32
3) 스포츠 관여도 수준과 관람스포츠 소비자행동 ··································· 34
Ⅲ. 연구가설 ·············································································· 38
1. 국내거주 외국인의 문화적응전략 유형분류 ································ 39
2. 국내거주 외국인의 문화적응전략과 관람스포츠 관여도 ··········· 39
Ⅳ. 연구방법 ·············································································· 41
1. 연구대상 ··························································································· 41
2. 조사도구 ···························································································· 43
1) 문화적응지수(Acculturation Index: AI) ············································ 43
2) 관여도····································································································· 46
3. 자료처리방법 ····················································································· 46
1) 기술통계분석(descriptive analysis) ···················································· 46
2) 신뢰도 분석(reliability analysis) ····················································· 46
3) 확인적 요인분석(confirmatory factor analysis) ······························ 47
4) T-검정(paired & independent t-test) ··············································· 50
5) 일원배치분산분석(one-way ANOVA analysis) ······························ 50
Ⅴ. 연구결과 ·············································································· 51
1. 국내거주 외국인의 문화적응전략 분류 ·············································· 51
2. 연구가설 1의 검증결과········································································· 52
3. 연구가설 2의 검증결과········································································· 53
4. 연구가설 3의 검증결과········································································· 54
5. 연구가설 4의 검증결과········································································· 55
6. 연구가설 5의 검증결과········································································· 56
7. 연구가설 6의 검증결과········································································· 57
Ⅵ. 논의 및 결론 ······································································ 60
1. 논의 ···································································································· 60
2. 시사점 ································································································ 62
3. 연구의 제한점 및 제언 ··································································· 65
4. 결론 ···································································································· 66