This study is an empirical study on the effect of Rapport-building behavior of tour guides on customer empathy and customer citizenship behavior. Based on the result, this study aims to collect basic data for effective operation for exclusive travel agencies and tour guides for Chinese group tourist and increasing to attract Chinese tourists visiting Korea. This survey was conducted from Mar. 2, 2014 to Jun. 6, 2014. 320(80%) questionnaires except unreliable responses out of 400 questionnaires were used for this study analysis. Finally, 320 questionnaires were analyzed by SPSS 18.0, AMOS 18.0. The statistics techniques which were used for analysis were descriptive statistics analysis, frequency analysis, reliability analysis, confirmatory factor analysis, structure equation model analysis, and group difference analysis. To sum up, the results of this study are follows: First, in the verified results of the relationship between Rapport-building behavior of tour guides and customer empathy, 1) Uncommonly attentive behavior of tour guides out of Rapport-building behavior of tour guides have no meaningful effect on cognitive empathy and emotional empathy in 95-percent confidential level. 2) Common grounding behavior of tour guides out of Rapport-building behavior of tour guides have positive (+) effects on cognitive empathy and emotional empathy in very high confidential level. 3) Courteous behavior of tour guides out of Rapport-building behavior of tour guides have negative (-) effects on cognitive empathy and emotional empathy. 4) Connecting behavior of tour guides out of Rapport-building behavior of tour guides have negative (-) effects on cognitive empathy and they have no meaningful effects on emotional empathy. 5) Information-sharing behavior out of Rapport-building behavior of tour guides have positive (+) effects on cognitive empathy and emotional empathy. Second, in the verified results of the relationship between customer empathy and customer citizenship behavior, 1) Customers’cognitive empathy has meaningful positive (+) effects on emotional active citizenship behavior. 2) However, cognitive empathy has no meaningful effects on active citizenship behavior. Third, the verified result of χ²difference between constrain model and non-constrain model shows that Rapport-building behavior of tour guides have meaningful positive effects on the number of tourists as a controlling factor. Fourth, the verified result of χ² difference between constrain model and non-constrain model shows that in the relationship between customer empathy and customer citizenship behavior, physical attractiveness of tour guides as a controlling factor has meaningful statistically.