As global economic conditions are getting uneasy and polarization of our economy is intensified, the economic sentiment of small businesses is still low and unstable. The collapse of worldwide banking systems due to sub prime crisis in 2007 became the catalyst that shakes financial industries in each country in the world; the most sentiment people, small business persons, also have hard time facing survival way out, facing a great crisis.
All organizing powers including manufactures, wholesales and retails are being gradually greater in mutual relations and dependence, and unstable factors about risks are also increasing. For exterior environmental and physical risk factors which cannot make small businesses survive themselves by developing ways out are eventually increasing, those who cannot cope with these factors face a great crisis. Although the government tries hard to overcome this situation conducting many ways, the effect does not continue.
It is the real state that independent business markets including overall employment and establishing business have vicious cycle that they cannot be improved, due to increase of employment centered on short-term labors which lack durability in creation of employment and decline of household income.
Also, the fact that large companies enter the market which is narrow and in the excessive competition should be an environmental factor that makes the situation worse. The business concept, a franchise, is the part we should think about whether it is the institutional solution that can guarantee independent businessmen stable life. Therefore it''s also important to lead the situation by gathering powers of the government and related organizations, agonizing, suggesting solutions, and establishing accurate directions.
The purpose of this study is to review and to investigate the impact of governmental supporting service on management performance and the mediating effect of satisfaction. This study aimed to explore the relationships among governmental supporting service, satisfaction, management performance of small business. In total, 220 questionnaires were distributed and 196 valid and complete questionnaires were collected for empirical data analysis. The result of this study shows that governmental supporting service have a great effect on satisfaction and management performance. And it has been found that the satisfaction is a mediating effect between governmental supporting service and management performance.
It is thought that this result of the study was represented like this because the level of expectation about the support institution is low for little interest on policy related to the small business and short history of related institution and expectation can''t be formed for rare experience about supporting service.
Thus the support institution for small business need to try to improve overall service quality. Specially, the system consumer can use easily and conveniently must be built through interest and concern on consumer using the service. And opportunity supporting small business whose ability dealing with information is relatively weak should be promoted through advertisement and public relations about the support institution and service. By doing these things, if the small business can be induced to improve self-survival ability itself, a ripple effect on national and regional economy is likely to be promoted more.