The objective of this study is to assist in expanding stable consumption and basic materials for developing goods for flower shops in Korea by analyzing the design and color of the goods of brand flower shops in and out of Korea.
In order to analyze the designs and colors of brand flower shops, ‘Jane Packer’ and ‘Paula Pryke’ of the United Kingdom, ‘Aoyama Flower Market’ and ‘Hibiyakadan’ of Japan, and ‘Soho And Noho’ of Korea were selected, and a total of 300 pieces, 30 pieces form each brand, were analyzed by classifying works in websites and work collections into ‘Hand-tied’ and ‘Arrangement’.
The design analysis was conducted by dividing the ‘goods analysis strategy map’ of Hand-tied and Arrangement into five detailed categories (sequence, method, form, materials, and techniques), and the color analysis was conducted by classifying per brand and quantifying the frequency and scope of the three attributes of color (hue, value, and chroma), forming the colors of the flower products.
First, as a result of analyzing the designs, there are same results in Hand-tied and Arrangement. In sequence, symmetry appeared high, and spiral(radial) appeared high in method. Round appeared highest in form, and grouping and patterning appeared highest in techniques. Over than four specis appeared highest in materials, and used nonvegetal appeared highest in arrangement.
Second, as a result of analyzing colors, there is highly use GY, RP, R and Y line of hue. And there is highly use high value and medium chroma in tone. The result also shows that the leaves and stems of cut-flowers were in the GY hue, thus, the GY line hue were most highly used in all brands.
The color analysis of flowers(plants) may have been differently expressed depending on the petals’ thickness or physiological status during the analysis process of this study, and limits may exist since the RGB of the monitor and CMYK system of the printer is not 100% compatible.
These problems should be supplemented through future studies, and researches on flower shop goods, which have been insufficient until present, will be necessary for the development of the designs of flower shops in Korea.