In this study, it has inquired into antecedents of Strategic Green Orientation, proved how to get performance in Korea Export Manufacturing Firms. Above all things, it has found institutional theory and market orientation theory in order to extract antecedents for strategic green orientation
It has followed, hereupon, international environment regulations, the environmental social pressure and monitoring competitors from institutional theory with the important effects to be extracted, and the environmental market driving which was extracted with effect variables from market orientation theory.
Also it has shown that it forecasts the level of Environmental Collaboration and Environmental Tech Innovation comes to be high and they will improve the environmental performance and the export result judged as the qualitative things highly through Strategic Green Orientation
The 14 research hypotheses which verify like this research viewpoint were set. The research samples were collected in the object of Korea Export Manufacturing Firms
700 questionnaires were given out and 265 were collected, of which 239 are valid. The analyses were performed using the Smart-PLS 2.0 statistical programs.
The analytical results in this study are summarized as follows:
First, the international environment regulations, the environmental social pressure, monitoring competitors, and the environmental market driving draw affirmative effects in Strategic Green Orientation. Namely, It appears Korea Export Manufacturing Firms demand Strategic Green Orientation with antecedents of this.
Second, Strategic Green Orientation draws all affection (+) effect in Environmental Collaboration and Environmental Tech Innovation
Above all, this was influenced highly by Environmental Collaboration. Consequently, this study appears the role of Strategic Green Orientation will be important all to establish Environmental Collaboration effectively among firms.
Third, it appears Environmental Collaboration promotes Environmental Tech Innovation and influences directly environmental performance.
It appears Environmental Collaboration in existing studies was influenced highly by the export result. Therefore, Korea Export Manufacturing Firms need to establish Environmental Collaboration effectively, to promote Environmental Tech Innovation and recognize further the viewpoint which is the possibility of result the firms'' maximum performance will be necessary all.
Fourth, Environmental Collaboration and Environmental Tech Innovation influences affirmatively in firms'' export performance.
Fifth, Strategic Green Orientation has a positive effects on environmental performance, but not firms'' export performance.
Consequently, this study appears firms'' export performance has been influenced indirectly through Strategic Green Orientation.
Sixth, it appears Environmental Collaboration and Environmental Tech Innovation intermediate Strategic Green Orientation and firms'' export performance. Also it analyzed the fact that Firms’ size has not moderating effects in this research path.
Like this, this study has the big significance that Korea Export Manufacturing Firms extracted remarkable antecedents to reconsider firms'' export performance and proved the essential analysis. Also it gives the academic and practical issues variously to us.