지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학위논문
- 저자정보
- 지도교수
- 김석수
- 발행연도
- 2014
- 저작권
- 부산대학교 논문은 저작권에 의해 보호받습니다.
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The Small-medium size of the exporting firms are faced with a rapid environmental changes. To survive in this situation, companies are focusing to find their competitive advantages within their internal resources and maximize their profit by exporting the products. So the companies should have a proper strategy that affects to the performance.
The primary purpose of this article is to investigate the effect of firms internal resource and marketing ability ensure company’s sustainable strategy, and also assumed that the strategy affect on the company’s
export performance positively. This study is based on Resource Based View(RBV), 78 exporting companies were used as a sample for the analysis and AMOS was used as to analyze the structural equation model.
All of the variables show that the variables are reliable through reliability analysis. However, a few of the hypothesis were adopted in structural equation model. Thus this paper demonstrates and discuss the applicability
of resource based view impacts to export performance and managerial implications of the findings.
Key words: Resource Based View(RBV), Internal Resource, Marketing
Ability, Performance, AMOS, Structural Equation Model.
The primary purpose of this article is to investigate the effect of firms internal resource and marketing ability ensure company’s sustainable strategy, and also assumed that the strategy affect on the company’s
export performance positively. This study is based on Resource Based View(RBV), 78 exporting companies were used as a sample for the analysis and AMOS was used as to analyze the structural equation model.
All of the variables show that the variables are reliable through reliability analysis. However, a few of the hypothesis were adopted in structural equation model. Thus this paper demonstrates and discuss the applicability
of resource based view impacts to export performance and managerial implications of the findings.
Key words: Resource Based View(RBV), Internal Resource, Marketing
Ability, Performance, AMOS, Structural Equation Model.
목차
제 1 장 서론 1제 1 절 연구의 배경 및 목적 1제 2 절 연구의 범위와 논문의 구성 3제 2 장 연구의 이론적 배경 5제 1 절 자원기반이론 5제 2 절 마케팅 역량 8제 3 절 수출 전략 11제 4 절 수출 성과 13제 3 장 연구모형 및 가설 설정 15제 1 절 연구모형 15제 2 절 연구가설 16제 4 장 연구방법 21제 1 절 변수의 조작적 정의와 측정 211. 내부자원 212. 마케팅 역량 213. 수출 전략 224. 수출 성과 23제 2 절 자료수집 및 분석방법 25제 5장 실증분석 26제 1절 기초 통계 분석 26제 2절 측정 도구의 타당성과 신뢰성 분석 291. 타당성 분석 292. 신뢰성 분석 30제 3절 연구가설의 검증 37제 6 장 결론 40참고문헌 43설문지 52Abstract 58
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