This study started from a question about whether media is playing a fair role in multicultural society. Although the number of foreigners currently living in South Korea almost reaches 1,500,000 most of the Koreans indirectly create an image about them not by a direct meeting but by media programs such as news, drama, and documentaries. Korean society should share recognition, attitude, and practice that are suitable for multicultural society, but the role of media is of importance in order to do it. For this reason, this researcher talked about the importance of introspecting about existing knowledge system or dominant ideology of media.
Based on this, this study tried to examine how immigrants had appeared and how the appearance had been evaluated. To put it specific, this was to study multicultural families'' character demonstrated in <Family>, EBS multicultural human-documentary. Especially, it investigated how predominant values are reproduced together with multicultural families'' demographic character shown in media.
The result said that characteristics apparently emerged by origin, gender, and residential types in the study about the multicultural families'' demographic character shown in <Family>.
Dominant values in <Family> were emphasizing that they were family made by the fruit of destined love between Korean man and foreign woman, foreign man and Korean woman at first. Second, marriage migrants'' family life were found successful depending on the level of adaptation. Third, marriage migrants'' efforts to introduce their culture and make others understand it were projected.
In the study about the type of a person, the story structure consisting of 52 episodes standardized description types as ''A housekeeper'', ''A devoted daughter-in-law'', ''A supportive husband''.
To put the results of the study together, the aspects of multicultural families in <Family> were getting different by characteristics of currently residential areas, rather than those of immigrants'' origin and gender. While examining the previously conducted study, it was found that immigrants'' appearance of media produced a lot of discriminative views and compositions according to the country of origin, race, and gender. However, in <Family>, the subject of this study, the characteristics of the country of origin, race, and gender were used as a tool to highlight diversity. The features of immigrants and their spouses were hidden behind established knowledge system and dominant ideology like ''Destined love'' and ''Assimilation into Korean culture''. Such story structure was excluding married immigrants'' diverse demographic characteristics. The discussion made through media, like an oriented value of multicultural society, should not assimilate cultures of various races or ethnic groups into a single one, but it should accept and respect immigrants'' variety. Therefore, media need to recognize the difference and put on the screen each person with individuality. It is not desirable to have an idea that we should assimilate the minority into the majority by artificial means.