The Development Direction of the Cosmetics Industry in Korea

MAO XIN TIAN
Graduate School of
Gwangju University

Recently the rapid growth of China''s economy with the increase of the national income is attracting attention from the world. Under this background, China''s cosmetics market is a huge market with enormous growth potential was made. All of the world famous cosmetics companies to enter the Chinese market are competing fiercely. Korea cosmetic companies since the early 1990s, began to enter the Chinese market has made a huge success. Now South Korea is China''s fourth exporter cosmetics. In this paper, we identify and South Korea for the Chinese cosmetics market cosmetics companies to enter the Chinese market through the analysis of strategies Korea cosmetics company plans to expand into the Chinese market successfully studied. Taking advantage of the cosmetics industry to lead the 21st century economy in order to develop new industries and in the same direction are needed.
First, there should be continued research of functional cosmetics. As previously mentioned, functional cosmetics, like the development of new drugs without a lot of money and time to make numerous and functional cosmetics in developed countries, the development of research and development before long if we can make the product as good as developed countries, and exports to the world items.
Second, the skin characteristics of Koreans, South Koreans sensitivity of the system, make culture, to strengthen research on Cosmetics Act, it is based on the huge potential market of East Asia''s expansion strategy will be needed.
Third, the brand will be made as soon as is advanced. Going to create a pure cosmetic cost is around 2000-3000 won.
Fourth, South Korea should specialize in cosmetics distribution. Forward in the 21st century, many companies producing functional cosmetics, will sell
Fifth, the development of e-commerce should hurry to the market. Cosmetics occupying most of the price distribution in order to reduce the margin by reducing the steps in the distribution of cosmetics can not lower the price.
Sixth. Is an enterprise specialized in the development.