This study shows that a sustainable competitive advantage and entrepreneurial characteristics are necessary for a software company to achieve competitive innovation and growth. This study investigates various software company characteristics and the effects of various company factors as its main research objectives.
The hypothesis testing results of this study are as follows.
First, a software company''s entrepreneurial innovativeness and risk-taking behaviors have a positive influence on software innovativeness and the standardization of software characteristics. A greater sense of innovativeness and entrepreneurial orientation leads to a higher propensity to take risks in software development, the introduction of innovative technologies, and active promotion of technology development. However, the development of software required for the development of systematic and standardized management is also recognized as an important factor.
Second, the characteristics of software standardization, innovativeness, and flexibility have a significant influence on software company performance. Innovation during the initial periods of software usage can create a high demand for improvements and new features, requiring a flexible software design. Therefore, the software must have standardized procedures when accumulated through the development of existing standardization. This process also makes it easy to identify problems and apply consistently higher levels of standardization, promoting to process improvement. One measure of the quality of software flexibility is its ability to ensure flexibility in response to customer requirements. The appropriate software can increase the speed of developing the requisite flexible software standardization and innovativeness.
Third, software flexibility, the innovativeness and standardization positively influence technical performance of software companies. Companies in the software industry have used differentiated technical advantages to improve the performance of their structured and standardized processes through enterprise deployment and have built manual activities into their intangible assets to beat their competitors. In addition, flexibility and additional resources may be required to reduce the time and improve the company''s performance. Even if a software company is committed to striving for a sustainable competitive advantage, it requires a lot of time and effort.
Finally, this study analyzes the software features of entrepreneurial characteristics and the influence of environmental and institutional factors on the characteristics of individual innovativeness and software development. Entrepreneurial characteristics can affect governmental or institutional support, policies, and legal frameworks to promote the role of software innovativeness and standardization.
The results of this study imply that software companies can adopt an entrepreneurial approach to promote technology development and product development for achieving a competitive advantage in the industry. This study also analyzes the environmental factors that affect the software industry and their implications for policy makers.