Disney classics refer to 52 child animations Walt Disney made over the course of 80 years. Disney classics claim to be ''classic children stories.'' These series of stories have exerted the strongest influence over children from all over the world since the 20th century. This means that it is the history of story development utilizing new media, and the original formation of a world view for children. This study aims to find story formats of Disney classics and the ways of so-called storytelling which utilize children''s psychological original form well. The success factors for the Disney classics are the proper reinterpretation of the story in tune with the times and applying the strategic storytelling by precisely analyzing the consumer market. This study examines the specific basis of this strategic storytelling.
This study chose three animation pieces from Disney''s heyday and three from its slump period, and the story was analyzed structurally. Focusing on the characters and events (plots) which are key factors for the story components, the character pattern of dramatica pro was applied for the characters, and sequence classification was applied for the events (plots). In addition, the consumer layer''s psychology of consumer pattern was drawn through storytelling techniques. "The Little Mermaid", "Lion King", and "Tangled" were chosen as heyday pieces, and "Hercules", "Atlantis : the Lost Empire", and "Brother Bear" were chosen as slump period pieces for the analysis.
The conclusion that a story should have a strong and simple central story line, and the characters should be organically connected to each other to enhance the dynamics for the story was drawn according to the comparative analysis. Also, the main character''s inner conflicts developed rapidly, and they were found through images and actions rather than explanation. In addition, the repetitive rhythm from magical effects induces auditory immersion, and the fantastic imagery induces visual immersion. Especially, the main character''s major inner desires were usually derived from the intimacy felt from family as well as the deviation from taboo. These inner motives and resolving desires connect to the story consumption desire, and they become the success factors.