ABSTRACT

A Study on the Effects of Enterprise Mobile Social Network Service on User satisfaction and Continuous Use Intention

Joon-Hee Kim

Department of Venture Management,
The Graduate School of Venture,
Hoseo University
Seoul, Korea

(Supervised by professor, Kyu-Soo Ha, Ph. D.)

This work was intended to investigate how the factors of enterprise mobile SNS affected user satisfaction and continuous use intention through technology acceptance model proposed by Davis. To achieve the purpose, this researcher explored Information Systems Success model proposed by DeLone & McLean, Technology Acceptance Model proposed by Davis, and Model after Acceptance, and on the basis of the investigation, performed a study.
For the data of this work, 9 enterprises, each of which has more than 100 employees and is located in Seoul, were chosen, and a questionnaire survey was conducted on their 276 employees who experienced enterprise mobile SNS. As a data collection tool, a structured self-administered questionnaire was used. For data analysis, SPSS 18.0 and AMOS 18.0 were used for applying Structural Equation modelling.
According to the results of this work, three factors of enterprise mobile SNS-systematic factor (system quality, information quality, and service quality), user factor (personal innovation and personal familiarity), social factor (social effects and social interaction)-affected user satisfaction and continuous use intention through perceived availability, perceived easiness, and perceived enjoyment. Also, it was found that the direction of effects matched a theoretical prediction. And, it was revealed that the decision variables and mediating variables significantly affected user satisfaction and continuous use intention. Theoretical and practical meanings were discussed for the study result, and some suggestions were made for the issues of this work and future studies.

Key words: Enterprise Mobile SNS, Information Systems, Technology Acceptance Model, Social Interaction, User Satisfaction, Continuous Use Intention