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논문 기본 정보

자료유형
학술대회자료
저자정보
김민지 (홍익대학교) 김이홍 (홍익대학교)
저널정보
한국실내디자인학회 한국실내디자인학회 학술대회논문집 한국실내디자인학회 2024년도 추계학술발표대회 논문집
발행연도
2024.11
수록면
109 - 114 (6page)

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초록· 키워드

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After the 4th Industrial Revolution, which is a technological and social change, new experiences and values were created, and as people’s level of life and consciousness increased, the quality of life and material conditions began to be emphasized. As a result, it expanded to improve the quality of cultural life, including the desire for a comfortable and practical life, and the importance of public spaces that contribute to the development of social and cultural structures increased. The public space is a component of the urban structure, a basic foundation for forming urban culture, and includes both public and private areas. Previously, public spaces played a basic functional role, but now they have been transformed into spaces that enjoy various cultures as the demand for colorful public spaces increases. To meet the needs of people, public cultural spaces have grown quantitatively. However, it does not attract the interest of users, and the functions and meanings are gradually fading, and the performance related to activation is showing insufficient results.A public cultural space is a communication space for people’s society and culture, and it plays an important role in showing regional development and identity in that it improves the economic and brand value of the region. Therefore, we intend to analyze a public cultural space from a space branding perspective by utilizing space branding, which has been used as a means to increase brand growth and awareness, as a way to increase the value of the city and meet the needs and needs of the community beyond simple corporate brand marketing. In order to increase the value and utility of public cultural spaces, this study aims to identify improvements for the revitalization of spaces and suggest directions for future public cultural space plans by focusing on the intersection of the characteristics of space branding and public cultural spaces.

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Abstract
1. 서론
2. 공공문화공간의 이론적 고찰
3. 스페이스 브랜딩의 이론적 고찰
4. 사례조사 및 분석
5. 결론
References

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