지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2024.12
- 수록면
- 514 - 526 (13page)
- DOI
- 10.17495/easdl.2024.12.34.6.514
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초록· 키워드
오류제보하기
The purpose of this study was to investigate consumer attitudes and purchase intentions toward upcycled food, as well as the factors influencing the purchase intentions for upcycled foods. A questionnaire designed for both online and offline distribution was administered to Korean consumers between April and May 2024, with a total of 367 responses used for data analysis. Only 20.1% of the respondents indicated that they were familiar with upcycled foods, and approximately one-fourth of these had experience purchasing the same. Women had more positive attitudes(p<0.01) and higher purchase intentions (p<0.001) towards upcycled foods than men. The purchase intention of individuals in their 40s was higher than that of those in their 20s and 30s(p<0.05). Consumer attitude(β=0.630, p<0.001), levels of altruism(β=0.102, p<0.05), ethical management consciousness(β=0.085, p<0.05), and gender(β=0.085, p<0.05) were significantly related to consumers’ purchase intentions. The results suggest that marketing efforts for upcycled foods should focus on women with ethical consumption consciousness and that marketing communication on the environmental and social benefits of upcycled food is necessary to foster positive consumer attitudes.
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ABSTRACT
서론
연구방법
결과 및 고찰
요약 및 결론
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