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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2023.8
- 수록면
- 5 - 34 (30page)
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초록· 키워드
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The purpose of this study is to present a strategic framework to successfully lead a company's digital transformation. The digital transformation strategy framework was conceptualized through interviews with focus groups composed of industry workers after identifying factors related to the success or failure of innovation discussed in the preceding literature. The Digital Transformation Strategy Framework suggests that in order for traditional companies to successfully lead digital transformation, they must start digital transformation from strategies that can improve productivity based on efficiency pursuit and minimize resistance from existing system inertia. In order to confirm the validity of the strategic framework presented as a result of the study, the construction cases of the ESL system being introduced in stores of major Korean retailers were analyzed. As a result of the case analysis, it was confirmed that the ESL system was successfully introduced to retail stores in Korea because it proved to have a positive effect on the efficiency of the store operation process and minimized changes in inertia of the system. This study presents significant implications in that it theoretically conceptualized the strategic framework for successful digital transformation of traditional companies and confirmed its validity through practical case analysis.
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