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논문 기본 정보

자료유형
학술저널
저자정보
Asraful Alam (Jagannath University) Kyun Soo Kim (Chonnam National University)
저널정보
한국콘텐츠학회(IJOC) International JOURNAL OF CONTENTS International JOURNAL OF CONTENTS Vol.19 No.4
발행연도
2023.12
수록면
18 - 29 (12page)
DOI
10.5392/IJoC.2023.19.4.018

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초록· 키워드

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This study examined the potential influence of viewing emotions, expressed after viewing the news uploaded to YouTube, on news participation. Based on an experiment (2 × 2 factorial design) among journalism students (N = 84), this research elucidated the extent of emotional attachment and its influence on participatory news engagement. The experiment depends on showing or not showing the testimony of people"s emotions (e.g., happiness, anger, sorrow) evoked by the news videos released on YouTube by Bangladeshi mainstream television channels. The findings revealed that participants are more likely to be emotionally attached to news videos carrying evidence of people"s emotions than of news videos without emotional witnesses. In addition, the findings showed a strong influence of viewing emotions, evoked by the news videos, on online users" news engagement. Notably, this study found no evidence of gender-based differences in approaching emotional displays in the news videos and engaging in participatory news. The findings signify the importance of media portrayal of empathy-evoking evidence that would help people to be humanized about viewed issues and escalate them for public discussion through participatory news engagement.

목차

Abstract
1. Introduction
2. Research Question and Hypothesis
3. Research Method: Experiment—Factorial Design
4. Results
5. Discussion
6. Conclusion
Reference

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