지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2024.6
- 수록면
- 190 - 211 (22page)
이용수
초록· 키워드
오류제보하기
Objectives: Online grocery shopping has gained traction with the digital transformation of retail. This study constructs a behavioral model combining values, attitudes, and reasons for behavior—specifically, facilitators and resistance—to provide a more novel discussion and further understand the relative influences of the various factors affecting continuance intention in online grocery shopping.
Methods: Data were collected through an online questionnaire from consumers who had engaged in online grocery shopping during the past month in Seoul, Korea. All collected data were analyzed using descriptive analysis, and model validation was performed using partial least squares structural equation modeling.
Results: Continuance intention is primarily driven by facilitative factors (compatibility, relative advantage, and ubiquity). Attitude can also positively influence continuance intention. Although resistance factors (price, tradition, and risk) do not significantly affect continuance intention, they negatively affect attitude. Values significantly influence consumers’ reasoning processes but not their attitude.
Conclusions: These findings explain the key influences on consumers’ online grocery shopping behavior in Seoul and provide additional discussion and literature on consumer behavior and market management. To expand the online grocery market, consumers should be made aware of the potential benefits of the online channel; the barriers they encounter should be reduced. This will help sustain online grocery shopping behavior. Furthermore, its positive impact on attitude will further strengthen consumers’ continuance intention.
Methods: Data were collected through an online questionnaire from consumers who had engaged in online grocery shopping during the past month in Seoul, Korea. All collected data were analyzed using descriptive analysis, and model validation was performed using partial least squares structural equation modeling.
Results: Continuance intention is primarily driven by facilitative factors (compatibility, relative advantage, and ubiquity). Attitude can also positively influence continuance intention. Although resistance factors (price, tradition, and risk) do not significantly affect continuance intention, they negatively affect attitude. Values significantly influence consumers’ reasoning processes but not their attitude.
Conclusions: These findings explain the key influences on consumers’ online grocery shopping behavior in Seoul and provide additional discussion and literature on consumer behavior and market management. To expand the online grocery market, consumers should be made aware of the potential benefits of the online channel; the barriers they encounter should be reduced. This will help sustain online grocery shopping behavior. Furthermore, its positive impact on attitude will further strengthen consumers’ continuance intention.
목차
ABSTRACT
INTRODUCTION
METHODS
RESULTS
DISCUSSION
CONCLUSION
REFERENCES
참고문헌 (0)
참고문헌 신청함께 읽어보면 좋을 논문
논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!
-
Exploring the customer perceived value of online grocery shopping: a cross-sectional study of Korean and Chinese consumers using Means-End Chain theory
대한지역사회영양학회지
2024 .08
-
3D 가상 피팅 기술을 활용한 한국 패션제품에 대한 구매의도 - 베트남, 인도네시아, 태국 소비자를 중심으로 -
복식
2022 .04
-
The Influence of Country Image, the Korean Wave, and Website Characteristics on Cross-Border Online Shopping Intentions for Korean Cosmetics: Focusing on US and Chinese Consumers
International Journal of Costume and Fashion
2020 .12
-
패션제품에 대한 모바일 쇼핑 사이트 유형별 커머스 전략 연구
패션 비즈니스
2017 .01
-
온라인 농식품 구매 의도 영향요인 연구 - 기술수용모델을 중심으로 -
동아시아식생활학회지
2021 .10
-
패션 플랫폼의 네트워크 효과 활성화를 위한 소비자 기술수용 및 준비요인 분석
복식
2022 .10
-
사회적 책임 관련 특성과 소비자태도가 구매의도에 미치는 영향
가정과삶의질연구
2016 .02
-
Exploring the Phenomenon of Consumers’ Experiences of Reading Online Consumer Reviews
패션 비즈니스
2018 .01
-
온라인 신선식품 구매 시 품질 인식과 태도가 만족도에 미치는 영향 연구
동아시아식생활학회지
2022 .06
-
모바일 패션 쇼핑에 대한 소비자 특성의 효과 -시장 전문성, 혁신성, 구매경험을 중심으로-
패션 비즈니스
2019 .01
-
플러스 사이즈 소비자들의 신체인지와 비만수용태도 및 의복행동에 대한 한국과 미국의 비교문화 연구
복식
2016 .04
-
Relationships among behavioral beliefs, past behaviors, attitudes and behavioral intentions toward healthy menu selection
Nutrition Research and Practice
2018 .08
-
Relationships among behavioral beliefs, past behaviors, attitudes and behavioral intentions toward healthy menu selection
Nutrition Research and Practice
2018 .08
-
COVID-19 and changes in Korean consumers" dietary attitudes and behaviors
Nutrition Research and Practice
2021 .12
-
COVID-19 and changes in Korean consumers" dietary attitudes and behaviors
Nutrition Research and Practice
2021 .12
-
패션제품쇼핑 상황에서 이미지 검색 서비스의 특성이 서비스 지속사용의도에 미치는 영향
복식
2022 .04
-
소자본 온라인 패션쇼핑몰 운영 사례 연구 - 4P mix 중심으로 -
복식
2020 .04
-
Determinants of restaurant consumers" intention to practice COVID-19 preventive behavior: an application of the theory of planned behavior
Nutrition Research and Practice
2021 .12
-
Determinants of restaurant consumers" intention to practice COVID-19 preventive behavior: an application of the theory of planned behavior
Nutrition Research and Practice
2021 .12
최근 본 자료
댓글(0)
0
UCI(KEPA) : I410-ECN-151-24-02-090126859