지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2024.4
- 수록면
- 193 - 203 (11page)
- DOI
- 10.35159/kjss.2024.4.33.2.193
이용수
초록· 키워드
오류제보하기
The purpose of this research is to explore the current situation of the golf industry, which is experiencing another change with the end of the COVID-19, and the generation MZ based on keywords through text mining analysis. With one of the text mining softwares, Textom, online text data was collected by inputting "golf" and "MZ" as main keywords within the period from September 16, 2023 to October 30, 2023. As a result, three clusters emerged from the various keywords: (a) change tendencies (exercise, interest, customer, revenue, golf, tennis, popular, diverse, enthusiasm), (b) trend tendencies (premium, brand, design, fashion, golfwear), and (c) participation tendencies (domestic, influx, population, golfers, golf courses, increase, rounds, generation, market, screengolf). By identifying the characteristics of the generation MZ, which has played an important role in the golf industry, the study is expected to serve as an objective source for the golf industry to respond to the market more effectively as it undergoes rapid changes.
목차
Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 연구결과
Ⅳ. 논의
Ⅴ. 결론 및 제언
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