지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2023.12
- 수록면
- 409 - 427 (19page)
- DOI
- 10.17548/ksaf.2023.12.30.409
이용수
초록· 키워드
오류제보하기
Amidst the international endeavors in pollution control and carbon neutralization strategies, the promotion of low-carbon tourism has emerged as a core issue. Eco-friendly short videos, an emerging and influential medium, are becoming pivotal tools for fostering low-carbon tourism awareness and behaviors. However, the concrete impact and functional mechanisms of this medium are not yet thoroughly understood or widely acknowledged. This study aims to bridge this knowledge gap, delving into how eco-friendly short videos shape and enhance tourists’ natural empathy and environmental attitudes, thereby influencing their low-carbon tourism preferences. Special attention is given to the roles and interrelations of natural empathy and environmental attitude in this process. Through surveys and data analyses of eco-friendly short video users, the study reveals a significant positive impact of natural empathy on users’ low-carbon tourism preferences. Natural empathy not only directly influences these preferences but also indirectly affects them by amplifying environmental attitudes, including environmental knowledge, emotion, belief, and concern. Our findings further corroborate the partial mediating role of environmental attitude between natural empathy and low-carbon tourism preference. These discoveries underscore the significant role of eco-friendly short videos in promoting low-carbon tourism and offer empirical support and strategic recommendations for tourist destinations and relevant agencies. To more effectively advance low-carbon tourism, we advocate for the innovation and optimization of short video content to bolster tourists’ natural empathy and environmental attitudes, thus encouraging and amplifying their low-carbon tourism preferences. Future research could explore the specific impacts of different types and styles of eco-friendly short videos on user psychology and behavior to broaden and deepen the promotion of low-carbon tourism.
목차
Abstract
Ⅰ. Introduction
Ⅱ. Literature Review
Ⅲ. Research Model and Hypotheses
Ⅳ. Research Method
Ⅴ. Results
Ⅵ. Discussion
Reference
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