지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2023.6
- 수록면
- 59 - 67 (9page)
- DOI
- 10.14774/JKIID.2023.32.3.059
이용수
초록· 키워드
오류제보하기
Many people are interested in the Metaverse, a new world that transcends reality. It is a next-generation platform with high potential for industrial growth. Many brands are overcoming the limitations of existing offline stores and opening stores in the Metaverse world where a more immersive experience is possible. However, Metaverse retail is still limited to marketing use or event and has not been established as an actual shopping system. Therefore, research on more specific and practical implementation is required. Since the Metaverse is a virtual environment that exists based on the real environment, this study aims to understand the user experience characteristics and analyze the Metaverse shopping space element characteristics. In this paper, we analyze about Metaverse retail and derive spatial elements of Metaverse shopping based on existing physical shopping space. Then, experience design theories were studied and the evaluation factors of user experience design were derived. Based on the evaluation factors, four domestic cases of Metaverse retail were selected and spatial elements and experience design were evaluated. In terms of experience design, the effective of satisfying actual user needs was insufficient, and the secure was low due to uncertain system reliability. However, in some cases, the related of interaction between users, the attractive of pleasure, and the valuable of content were high in unreal environment of Metaverse. The Metaverse space elements derived and evaluation factors in terms of user experience design proposed in the study will help in the efficient implementation and development of Metaverse retail.
목차
Abstract
1. 서론
2. 문헌 고찰
3. 메타버스 리테일 공간 요소
4. 사례 분석
5. 결론
참고문헌
참고문헌 (25)
참고문헌 신청
Barrera, K. G., & Shah, D. (2023). Marketing in the Metaverse: Conceptual understanding, framework, and research agenda. Journal of Business Research, 155, 113420.
Deloitte Korea, (2022). Deloitte Insight. No. 23 https://www2.deloitte.com/kr/ko/pages/insights/articles/deloitte-korea-review/23-202208.html
Dionisio, J. D. N., III, W. G. B., & Gilbert, R. (2013). 3D virtual worlds and the metaverse: Current status and future possibilities. ACM Computing Surveys (CSUR), 45(3), 1-38.
Dwivedi, Y. K., Hughes, L., Baabdullah, A. M., Ribeiro-Navarrete, S., Giannakis, M., Al-Debei, M. M., Dennehy, D., Metri, B., Buhalis, D., Cheung, M. K. C., Conboy, K., Doyle, R., Dubey, R., Dutot, V., Felix, R., Goyal, D.P., Gustafsson, A., Hinsch, C., J
Gadalla, E., Keeling, K., & Abosag, I. (2013). Metaverse-retail service quality: A future framework for retail service quality in the 3D internet. Journal of Marketing Management, 29(13-14), 1493-1517.
Deloitte Korea, (2022). Deloitte Insight. No. 23 https://www2.deloitte.com/kr/ko/pages/insights/articles/deloitte-korea-review/23-202208.html
Dionisio, J. D. N., III, W. G. B., & Gilbert, R. (2013). 3D virtual worlds and the metaverse: Current status and future possibilities. ACM Computing Surveys (CSUR), 45(3), 1-38.
Dwivedi, Y. K., Hughes, L., Baabdullah, A. M., Ribeiro-Navarrete, S., Giannakis, M., Al-Debei, M. M., Dennehy, D., Metri, B., Buhalis, D., Cheung, M. K. C., Conboy, K., Doyle, R., Dubey, R., Dutot, V., Felix, R., Goyal, D.P., Gustafsson, A., Hinsch, C., J
Gadalla, E., Keeling, K., & Abosag, I. (2013). Metaverse-retail service quality: A future framework for retail service quality in the 3D internet. Journal of Marketing Management, 29(13-14), 1493-1517.
이 논문의 저자 정보
이 논문과 함께 이용한 논문
공공시각매체의 사용자 경험(UX) 개선을 위한 가이드라인 제안 연구 -주의표지의 효과적인 시각커뮤니케이션을 중심으로-
김세미
기초조형학연구
2021
.08
AI를 활용한 개인 독서 경험 공유 서비스 디자인를 위한 사용자 조사 연구
최정인
,
이태일
한국디자인학회 학술발표대회 논문집
2023
.10
음향과 시각을 위한 메타버스 공간디자인 연구 : 다자간 의사소통 환경을 공동창작 개념틀로 사용할 때의 편이성
권희정
한국HCI학회 학술대회
2009
.02
텍스트마이닝을 통한 인간의 경험과 실내공간디자인 관계 분석
이경태
,
김주형
대한건축학회 학술발표대회 논문집
2023
.10
디자인 지식 이해 및 디자인 행위 맥락에 관한 연구
이성호
,
배상민
한국디자인학회 학술발표대회 논문집
2023
.10
최근 본 자료
댓글(0)
0
UCI(KEPA) : I410-ECN-0102-2023-619-002036743