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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국중원언어학회 언어학 연구 언어학연구 제68호
- 발행연도
- 2023.7
- 수록면
- 119 - 135 (17page)
- DOI
- 10.17002/sil..68.202307.119
이용수
초록· 키워드
오류제보하기
This study aimed to explore the subtle differences in meaning and usage between the words "advertising" and "advertisement" by examining their collocates, semantic preferences, and semantic prosodies. An in-depth comparative analysis was carried out on the top 25 verb, adjective, and noun collocates associated with each term. This rigorous approach revealed some notable distinctions in their usage patterns and semantic implications. The term "advertising" showed strong connections with the broader process and industry of marketing and promotion, as reflected by its prevalent collocates related to business and commercial activities. On the other hand, "advertisement" was associated more with individual instances of ads, focusing on the communication and perception aspects. This dichotomy was consistently manifested in the semantic preferences and semantic prosodies of both terms. The findings of this study have led to a more nuanced understanding of these two commonly used yet distinct terms. These insights have the potential to significantly aid English language learners, enabling them to differentiate and use these terms more effectively, thereby enhancing their language proficiency.
목차
1. Introduction
2. Literature Review
3. Methodology
4. A Comparative Analysis of Semantic Differences
5. Conclusion
References
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