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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.11
- 수록면
- 223 - 243 (21page)
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초록· 키워드
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This study deducted the sub-factors of price fairness and verified the structural relationship that exist between the factors empirically in order to analyze the influencing relationship between airline price fairness, perceived value, perceived price and purchasing intention. The results of the empirical analysis are summarized as follows. First, those sub-factors of airline price fairness such as situation fairness and price fairness itself had a significant impact on the perceived price. Second, situation fairness, a sub-factor of airline price fairness, had a significant impact on perceived value; however, price fairness itself did not have a significant impact on perceived value. Third, perceived price had a significant impact on perceived value and purchasing intention. Lastly, perceived value did not have a significant impact on purchasing intention. The airlines have established a variety of operational strategies to enhance their competitiveness as the range of choice for airline has expanded in recent years. Of those operational strategies, pricing strategies are playing an important role. Thus, this study is useful in terms of verifying the impacts of various aspects of airline price on purchasing behavior and helping improve the profit management of airlines based thereon in the future.
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