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논문 기본 정보

자료유형
학술저널
저자정보
조춘봉 (청운대학교) 김태곤 (동원대학교)
저널정보
(사)한국마이스관광학회(구 한국컨벤션학회) MICE관광연구 MICE관광연구 제14권 특별호
발행연도
2014.7
수록면
87 - 106 (20page)

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Recently, as the investigation of beginners' settlement rate after the opening restaurant shows, the rate of failure within 5 years after the opening is higher than 50%. The reason is that they open their business recklessly with the possibility of failure after business value is incorrectly analyzed from early stage or the plan of business is established with insufficient pre-survey or weak information. The purpose of this research is to investigate the organization of new items for the effect of foodservice starting business factors and foodservice business type selection factors on administrative results. As the results of this research, founders must consider the items of administrative ability and competitiveness and select business type with creative idea. And, when selecting administrative form (independent store, franchise store), the starting business must be considered by thorough analysis (individual characteristics, business type, business condition, stable provision of food materials, business administrative system, etc.). Especially, when founding foodservice business, main issue will be cooperative opening more than 2 people rather than individual opening for differentiation from the aspect of administrative results.

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