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논문 기본 정보

자료유형
학술저널
저자정보
곽대영 (남서울대학교)
저널정보
(사)한국마이스관광학회(구 한국컨벤션학회) MICE관광연구 MICE관광연구 제13권 제1호
발행연도
2013.4
수록면
83 - 100 (18page)

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The objectives of this study are to investigate foreign patients' satisfaction levels with domestic medical tourism products. To achieve these objectives, as a conceptual framework of the study, the concept and definition of medical service, and medical service quality and satisfaction were reviewed, and the empirical studies on the satisfaction levels of foreign patients who have received domestic medical or health care services were conducted. According to the findings of this study, the following suggestions were presented to the domestic healthcare and medical institutions. First, domestic healthcare and medical institutions, especially small private hospitals and clinics are required to improve and equalize their overall service qualities including service mind and communication skill of medical team and other employees, medical and other facilities, service procedures and costs through comparing with domestic and overseas advanced healthcare and medical institutions' those. Second, dermatology clinics which were low estimated comparatively in satisfaction level should try to enhance their overall service qualities continually by comparing with other departments', and health spa need to improve employees' communication skills.

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