지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- Academy of Asian Business (AAB) Academy of Asian Business Review Academy of Asian Business Review 제1권 제1호
- 발행연도
- 2015.6
- 수록면
- 1 - 16 (16page)
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Understanding the psychology of Asian consumers is crucial in both practical and academic domains. In this article, I briefly describe the psychological characteristics of Asian consumers on the basis of previous findings in cultural psychology and cross-cultural consumer behavior. These characteristics are organized around five cultural syndromes; collectivist-individualist orientation, interdependent-independent self-construal, holistic-analytic thinking style, prevention-promotion orientation, and reliance on past-present (or future) events. For directions guiding future research, I suggest that researchers lay emphasis on psychological similarities as well as differences among cultures and put more weight on asymmetric cultural syndromes. The importance of neuro-scientific investigations regarding cultural differences as well as examination of subcultural differences is also emphasized.
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참고문헌 (53)
참고문헌 신청
Aaker, Jennifer L. / 2001 / "I"Seek Pleasures and"We"Avoid Pains : The Role of Self-Regulatory Goals in Information Processing and Persuasion / Journal of Consumer Research 28(1):33~49
Aaker, Jennifer L. / 1997 / The Effect of Cultural Orientation on Persuasion / Journal of Consumer Research 24:315~328
Bettman, James R. / 1998 / Constructive Consumer Choice Processes / Journal of Consumer Research 25:187~217
Bloomberg Business / Asian Millionaire May Surpass North America‘s Next Year
Briley, Donnel A. / 2006 / When Does Culture Matter?: Effects of Personal Knowledge on the Correction of Culture-Based Judgments / Journal of Marketing Research 43(3):395~408
Aaker, Jennifer L. / 1997 / The Effect of Cultural Orientation on Persuasion / Journal of Consumer Research 24:315~328
Bettman, James R. / 1998 / Constructive Consumer Choice Processes / Journal of Consumer Research 25:187~217
Bloomberg Business / Asian Millionaire May Surpass North America‘s Next Year
Briley, Donnel A. / 2006 / When Does Culture Matter?: Effects of Personal Knowledge on the Correction of Culture-Based Judgments / Journal of Marketing Research 43(3):395~408
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