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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2013.5
- 수록면
- 1 - 25 (25page)
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CSR(Corporate Social Responsibility) is now emerging as one of the most important components of the corporate competitiveness. CSR helps not only satisfy socioeconomic expectations for companies but also produce higher corporate productivity through effective communications with the stakeholders. This study focuses on the actual conditions of the CSR activities of the Korean companies and tries to locate the tasks ahead to promote CSR activities in Mexico. Actually the CSR activities of the Korean companies are ‘reactive’ in nature(responding to the circumstantial needs), rather than ‘strategic’ in the sense that CSR activities are designed and engaged to strengthen corporate competitiveness as well as fulfilling the needs of the communities. The task ahead for effective CSR performance include selection and development of the CSR programs which reflect both the core capabilities and the strategic goals of a company. ‘Reactive CSR’ needs to be raised to the level of ‘Strategic CSR.’ The way a company engages in CSR activities also needs to be changed so that local government and NGOs can participate in the CSR activities of the Korean companies.
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