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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국유통과학회 Asian Journal of Business Environment The East Asian Journal of Business Management 제5권 제1호
- 발행연도
- 2015.1
- 수록면
- 5 - 11 (7page)
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초록· 키워드
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Purpose - This study aims to explore the influence of combining "non-halal" labels with visual and textual warning labels on cigarette packages to induce the intention to quit smoking and boost the stop-smoking campaign.
Research design, data, and methodology - This study examines" non-halal" labeling on cigarette packages using an experimental method. A total of 120 smokers, aged 18-23, were chosen from among Universitas Indonesia students. Data obtained were analyzed using ANOVA and T-Test.
Results - The use of a "non-halal" label as a warning on cigarette packages is more effective to influence Muslim smokers to quit smoking. The results also suggest that "non-halal" labels more effectively increase intentions to quit smoking when use din combination with textual-visual labels.
Conclusions - The study found that the addition of "non-halal" labels in textual or textual-visual warning labels on cigarette packages would significantly increase the intention of Moslems smokers to quit smoking. These results support previous research findings, that if cigarettes are labeled as "non-halal" (haram) products for Moslem teenagers, it will induce them to quit smoking.
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참고문헌 (27)
참고문헌 신청
Ahmed, A. / 2008 / Marketing of Halal Meat in the United Kingdom Supermarkets versus Local Shops / British Food Journal 110(7):655~670
Asmat-Nizam, A. -T. / 2013 / Cultivating Export Market Oriented Behavior in the Halal Marketing:Addressing the Issues and Challenges in Going Global / Journal of Islamic Marketing 4(2):23~34
Bansal-Travers, M. / 2011 / The Impact of Cigarette Pack Design, Descriptors, and Warning Labels on Risk Perception in the U. S / American Journal of Preventive Medicine 40(6):674~682
Berg, C. J. / 2011 / College Student Reactions to Health Warning Labels : Socio-demographic and Psychosocial Factors Related to Perceived Effectiveness of Different Approaches / Preventive Medicine 53(6):427~430
Cismaru, M. / 2007 / Tobacco Warning Labels and the Protection Motivation Model : Implications for Canadian Tobacco Control Policy / Canadian Public Policy / Analyse de Politiques 33(4):477~486
Asmat-Nizam, A. -T. / 2013 / Cultivating Export Market Oriented Behavior in the Halal Marketing:Addressing the Issues and Challenges in Going Global / Journal of Islamic Marketing 4(2):23~34
Bansal-Travers, M. / 2011 / The Impact of Cigarette Pack Design, Descriptors, and Warning Labels on Risk Perception in the U. S / American Journal of Preventive Medicine 40(6):674~682
Berg, C. J. / 2011 / College Student Reactions to Health Warning Labels : Socio-demographic and Psychosocial Factors Related to Perceived Effectiveness of Different Approaches / Preventive Medicine 53(6):427~430
Cismaru, M. / 2007 / Tobacco Warning Labels and the Protection Motivation Model : Implications for Canadian Tobacco Control Policy / Canadian Public Policy / Analyse de Politiques 33(4):477~486
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