지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국유통과학회 Asian Journal of Business Environment The East Asian Journal of Business Management 제4권 제4호
- 발행연도
- 2014.10
- 수록면
- 39 - 49 (11page)
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초록· 키워드
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Purpose ? This study classified consumers' value inclination to find out ways to enhance consumers' eco-friendly product purchase intention. Further, it verified the differences among eco-friendly product purchase intentions depending upon value inclination.
Research design, data, and methodology ? The structured model and hypotheses were established, and 202 copies of effective questionnaires were used. In order to verify the hypotheses, we used single regression analysis, multiple regression, 3-step mediating regression, and path analysis.
Results ? Individualism had a positive influence upon materialism, need for uniqueness, and face wants, and collectivism had a positive influence upon materialism only. Factors of self-expressive consumption inclination had a positive influence upon eco-friendly product purchase intention, and factors of value inclination also had a positive influence. Finally, self-expressive consumption inclination mediated between value inclination and eco-friendly product purchase intention.
Conclusion ? Consumers with individualism inclination felt the need to connect the ownership of an eco-friendly product with their extended self and, further, it was clear that not only the government but also enterprises should build up their public image regarding eco-friendly products.
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등록된 정보가 없습니다.
참고문헌 (106)
참고문헌 신청
안광호 / 2004 / 아바타에 대한 꾸밈욕구, 아바타동일시 및 사이트 태도와 충성도에 관한 구조적 모형에 관한 연구 / 소비자학연구 15(2):19~38
Albino, V. / 2009 / Environmental Strategies and Green Product Development : An Overview on Sustainability Driven Companies / Business Strategy and the Environment 18(2):83~96
Baldassare, M. / 1992 / The Personal Threat of Environmental Problems as Predictor of Environmental Practices / Environment and Behavior 24(5):602~616
Barner, N. A. / 2013 / Experimental Approach to Assessing Actual Wine Purchase Behavior / International Journal of Wine Business Research 25(3):203~226
Baron, R. M. / 1986 / The Moderator-mediator Variable Distinction in Social Psychological Research : Conceptual, Strategic, and Statistical Considerations / Journal of Personality and Social Psychology 51:1173~1182
Albino, V. / 2009 / Environmental Strategies and Green Product Development : An Overview on Sustainability Driven Companies / Business Strategy and the Environment 18(2):83~96
Baldassare, M. / 1992 / The Personal Threat of Environmental Problems as Predictor of Environmental Practices / Environment and Behavior 24(5):602~616
Barner, N. A. / 2013 / Experimental Approach to Assessing Actual Wine Purchase Behavior / International Journal of Wine Business Research 25(3):203~226
Baron, R. M. / 1986 / The Moderator-mediator Variable Distinction in Social Psychological Research : Conceptual, Strategic, and Statistical Considerations / Journal of Personality and Social Psychology 51:1173~1182
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