지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Purpose - Distribution channels cannot function without cooperation. While evidence suggests channel power plays a fundamental role in fostering successful manufacturer-dealer channel cooperation in Western countries distribution systems, little is known empirically as to how dealers’possession of non-mediated powers influence SME manufacturers’ cooperation in Asian developing countries.
Research design, data, methodology - Drawing upon the extant distribution channels literatures; this study conceptualizes a model and examines the effects of dealer’s non-mediated powers on manufacturing SME firms, as well as the mediating influence of trust, relationship satisfaction and commitment. A survey of 400 manufacturing SMEs in Taiwan empirically supports the proposed hypothesis.
Results - The model is acceptable in terms of overall goodness of fit. Acceptable model fit are indicated by χ2/(df): 2.35, GFI?.90; RMSEA values? .08; IFI, TLI and CFI values?.90. Our results indicate that, GFI (0.910), IFI (0.937), TLI (0.903), CFI (0.936), and RMSEA (0.079) and therefore, achieved the suggested thresholds.
Conclusions - The results of this study have some managerial implications for managers in the dealer’s firms. The overall implication from the findings is that managers can utilize expert, referent and traditional legitimate powers to attain channel cooperation with manufacturing SMEs in addition to garnering their trust, relationship satisfaction and commitment.
목차
등록된 정보가 없습니다.
참고문헌 (118)
참고문헌 신청
Abdul-Muhmin, A. G. / 2005 / Instrumental and interpersonal determinants of relationship satisfaction and commitment in industrial markets / Journal of Business Research 58(5):619~628
Ambler, T. / 1999 / The effect of channel relationships and guanxi on the performance of inter-province export ventures in the People's Republic of China / International Journal of Research in Marketing 16(1):75~87
Anderson, J. C. / 1988 / Structural equation modeling in practice: A review and recommended two-step approach / Psychological Bulletin 103(3):411~423
Anderson, E. / 1992 / The use of pledges to build and sustain commitment in distribution channels / Journal of Marketing Research 29(1):18~34
Anderson, E. / 1987 / Resource allocation behavior in conventional channels / Journal of Marketing Research 24(2):85~97
Ambler, T. / 1999 / The effect of channel relationships and guanxi on the performance of inter-province export ventures in the People's Republic of China / International Journal of Research in Marketing 16(1):75~87
Anderson, J. C. / 1988 / Structural equation modeling in practice: A review and recommended two-step approach / Psychological Bulletin 103(3):411~423
Anderson, E. / 1992 / The use of pledges to build and sustain commitment in distribution channels / Journal of Marketing Research 29(1):18~34
Anderson, E. / 1987 / Resource allocation behavior in conventional channels / Journal of Marketing Research 24(2):85~97
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