지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2013.2
- 수록면
- 1 - 18 (18page)
이용수
초록· 키워드
오류제보하기
This research focuses on the Korean government’s strategy for nurturing specialized markets to revitalize the traditional business district. After a Special Act for Nurturing Traditional Business District of parliament was enacted in 2004, the Korean government is pushing ahead with a project for nurturing public markets to support various types of markets by selecting them according to a focus strategy. The public markets project, for which the government provides financial support and management consultants, aims to convert the local traditional business districts into modern-style supermarkets with up-to-date facilities, as traditional business districts are now less popular than their competitors, which include large discount stores. The research was conducted to analyze strategies for revitalizing traditional business districts looking particularly at problems with support, and the effects of government support. We carried out empirical analysis to verify how government-sponsored policy effects targeted local consumers. Empirical analysis indicates that of the nine selection variables used with regard to retail stores, five variables influence customer satisfaction significantly.
In terms of so-called hardware, the presence of convenient transportation, parking facilities, modernized market facilities, and buildings have a positive influence on customer satisfaction. In terms of so-called software, the quality and price levels of products and the kindness of merchants influence customer satisfaction. We suggest that government-led sustainable traditional market support policies, which are aimed at the revitalization of local economies are very useful.
목차
등록된 정보가 없습니다.
참고문헌 (68)
참고문헌 신청
Angelo, Riviezzo / 2009 / Importance- performance analysis as a tool in evaluating town centre management effectiveness / International Jounal of Retail and Distribution Management 37(9):748~764
Akhter, Syed H. / 1994 / The Influence of Retail Store Environment on Brand Related Judgements / Journal of Retailing and Consumer Services 1:67~76
Bawa, Kapil / 1989 / Consumer Response to Retailers’ Marketing Environments: An Analysis of Coffee Purchase Data / Journal of Retailing 65(Winter):471~195
Belsawa, C. S. / 1965 / Traditional Exchange and Modern Market / Prentice- Hall
Baker, Julie / 1986 / The role of environment in Marketing Services: The Consumer Perspective, In The Services Challenge: Integrating for Competitive Advantage / The American Marketing Association :79~84
Akhter, Syed H. / 1994 / The Influence of Retail Store Environment on Brand Related Judgements / Journal of Retailing and Consumer Services 1:67~76
Bawa, Kapil / 1989 / Consumer Response to Retailers’ Marketing Environments: An Analysis of Coffee Purchase Data / Journal of Retailing 65(Winter):471~195
Belsawa, C. S. / 1965 / Traditional Exchange and Modern Market / Prentice- Hall
Baker, Julie / 1986 / The role of environment in Marketing Services: The Consumer Perspective, In The Services Challenge: Integrating for Competitive Advantage / The American Marketing Association :79~84
이 논문의 저자 정보
최근 본 자료
댓글(0)
0