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논문 기본 정보

자료유형
학술저널
저자정보
김유정 (서경대학교) 진용미 (서경대학교)
저널정보
한국미용학회 한국미용학회지 한국미용학회지 제21권 제2호
발행연도
2015.4
수록면
230 - 240 (11page)

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초록· 키워드

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This study aims to explore the effect of customer emotion according to delayed waiting time on service quality satisfaction and acceptability. Data collection was done against customers of beauty parlors and total of 286 questionnaires were analyzed using SPSS 20.0 to conduct frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. As for the demographic result, unmarried women over 30 to below 40 years old accounted for the majority. Dimensions on experience of delayed waiting time were deduced as five factors and customer emotional response as two. When average value and correlation between waiting time experience and customer emotional response were looked at, the factor ‘occurrence of loss’ from delayed waiting time dimension showed to have strongest positive effect on negative customer acceptability. Such result can be explained by the fact that most of research targets were professionals, adding to more negative emotion as prolonged delay time can cause damage to their business. ‘Delay understanding’ type, which is service provider’s guidance and consideration, showed to have highest positive effect on the positive acceptability type. Such result is probably because customers are loyal due to service provider’s skill. However, customer’s temporal loss or unconditional waiting results negative emotion no matter what. As shown, delayed waiting time acts as parameter to negative and positive emotions on acceptability. Therefore hopefully a strategy will be built to manage delay time to lower negative emotion and improving service quality evaluation.

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