지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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In this study, skin care shops in Seoul and Gyeonggi-do were randomly selected, and a questionnaire survey was conducted against their customers. In terms of research purpose and contents, the effects of satisfaction with sanitation services such as skin care shop environment, supplies, tools and employees’ sanitation on customers’ revisit intention were investigated. This study found the followings: The level of satisfaction with the skin care shop environment, supplies, tools and employees’ sanitation was as high as 3.84 scores out of 4.00. In terms of the level of satisfaction with sanitation by the frequency of visit to a skin care shop, ‘once a week’ was the highest (4.00 in average) while ‘once a month’ was the lowest (3.33 in average) with significant difference (p<0.01). According to multiple response analysis on important matters in the sanitation of the skin care shop, sponge and towel were the highest with 80.6%, followed by bedding (68.9%) and cosmetics (51.9%). In other words, the items which directly contact the skin were more critically perceived. In terms of odor and sound, respondents wanted improvement in ‘makeup smell’ and ‘dialogue’ respectively. In sponge sanitation, a personal sponge was used. In terms of towel, a substitution with new one was responded. When asked about the reasons for revisit, ‘great effects’ were most responded with 46.5%, followed by ‘good skills (31.6)’. Those who decided to revisit the shop based on the ‘great effects’ were greater than the respondents who took price as their top priority in terms of sanitation satisfaction with statistical significance(p<0.01).
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