지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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초록· 키워드
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The purpose of this study was to classify groups into respective categories based on the interest in outward appearance, and look into the Emotional image and preference by tattoo pattern. Based on the results of the survey of female university students residing in Seoul and capital area, the 'character(letter) pattern' was found to comprise the highest proportion in both groups in relation to the preference towards the tattoo patterns. The factor analysis was conducted with respect to the emotional image associated with tattoo patterns, and the results showed that the recentness, attractiveness, negativity, and gentleness factors were derived and that the statistically significant difference was observed among the groups that were classified into different categories, suggesting that various emotional approaches could be taken by tattoo pattern. Moreover, based on the difference in preference towards the tattoo, extent of satisfaction, and the intention or willingness to undergo the tattoo procedures again among the groups, it was found that the interest in tattoo was higher in the group with higher degree of interest in outward appearance compared to the group with lower degree of interest in outward appearance. In addition, the satisfaction with the tattoo procedures and the intention or willingness to undergo the tattoo procedure again was relatively greater in the group with higher degree of interest in outward appearance compared to the group with lower degree of interest in outward appearance. Such objective data analysis is expected to help increase the understanding in relation to the positive aspect of tattoo, develop the tattoo design based on the prediction of consumer emotions, and provide useful basic materials when mapping out the sales strategies.
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