지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This study looked into effects of psychological pursuit benefits on nail service’s purchasing behaviors by objecting to consumers of nail cares having been growing quickly in the beauty industry recently. In brief, research results were same as followings. First, psychological pursuit benefits were composed of 3 elements such as relaxation, self-confidence, and self-health, and purchasing behaviors were classified into 4 elements like information directivity, color design directivity, economic directivity, and purchase motivation directivity.Second, employee’s responses and attitudes were the highest elements in nail service’s satisfactions, and followed technique, facility and environment, used product’s quality, and sanitary states in order. Third, psychological pursuit benefits were appeared as affecting positive influences to nail service’s purchasing behaviors. Fourth, psychological pursuit benefits were affecting positive influences to nail service satisfactions. Fifth, nail service’s purchasing behaviors were displayed as affecting negative influences to nail service’s satisfactions. The study’s meaning can be found out in providing a basic data for establishing differentiated marketing strategies together with professional,detailed nail service’s provisions of being able to enhance consumer’s satisfactions because this research objected to consumers who were receiving nail services then. However, this study have a limitation in generalizing such results because of objecting one region’s consumers only, and thus it is encouraged that researches on purchasing behaviors according to various consumer types would be followed by expanding regions and object’s scopes afterward.
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