지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2016.12
- 수록면
- 1 - 18 (18page)
- DOI
- https://doi.org/10.12940/jfb.2016.20.6.1
이용수
초록· 키워드
오류제보하기
This study examines the impact of consumer ethics on the CSR motive attributions and, the subsequent consumer perception of the firm’s ethicality. Data of 512 adults were collected nationwide using a self-administered questionnaire online. Exploratory and confirmative factor analysis were employed to identify six underlying dimensions of consumer ethics, as follows: actively benefiting from illegal actions, passively benefiting from illegal actions, no harm/no foul, economic benefiting from illegal actions, intellectual property infringement, and pro-environmental behavior. In order to examine the relationships between consumer ethics, CSR motive attribution, and consumer perceived ethicality, a structural equation modeling test was conducted. The results demonstrated that actively benefiting from illegal actions, economic benefiting from illegal action, and pro-environmental behavior had impacts on CSR motive attributions such as strategy-driven attribution, value-driven attribution, and stakeholder-driven attribution. Consequently, strategy-driven attribution and value-driven attribution influenced the consumer perception of the firm’s ethicality, whereas stakeholder-driven attribution did not. This study provides an understanding of the CSR attribution mechanism from the view of consumer ethics that are multi-dimensional. The ethical judgements on different types of consumer behavior lead to attributions of CSR motives and subsequently their perception of a firm’s ethicality.
목차
등록된 정보가 없습니다.
참고문헌 (49)
참고문헌 신청
안수경 / 2013 / 패션기업에 대한 CSR기대와 브랜드 자산에 미치는 영향 / 한국의류산업학회지 15(1):73~83
Al-Khatib, J. / 2005 / Ethical segmentation of consumers in developing countries : A comparative analysis / International Marketing Review 22(2):225~246
Anderson, W. Jr. / 1972 / The Socially conscious consumer / Journal of Marketing 36(3):23~31
Antil, J. H. / 1984 / Socially responsible consumers: Profile and implications for public policy / Journal of Macromarketing 1:18~39
방광수 / 2013 / 기업의 사회공헌활동에 대한 소비자의 동기추론유형이 기업신뢰와 이미지 형성에 미치는 영향 / 한국비영리연구 12(2):3~27
Al-Khatib, J. / 2005 / Ethical segmentation of consumers in developing countries : A comparative analysis / International Marketing Review 22(2):225~246
Anderson, W. Jr. / 1972 / The Socially conscious consumer / Journal of Marketing 36(3):23~31
Antil, J. H. / 1984 / Socially responsible consumers: Profile and implications for public policy / Journal of Macromarketing 1:18~39
방광수 / 2013 / 기업의 사회공헌활동에 대한 소비자의 동기추론유형이 기업신뢰와 이미지 형성에 미치는 영향 / 한국비영리연구 12(2):3~27
이 논문의 저자 정보
최근 본 자료
댓글(0)
0