메뉴 건너뛰기
.. 내서재 .. 알림
소속 기관/학교 인증
인증하면 논문, 학술자료 등을  무료로 열람할 수 있어요.
한국대학교, 누리자동차, 시립도서관 등 나의 기관을 확인해보세요
(국내 대학 90% 이상 구독 중)
로그인 회원가입 고객센터 ENG
주제분류

추천
검색

논문 기본 정보

자료유형
학술저널
저자정보
최병헌 (공주대학교)
저널정보
한국외국어대학교 중국연구소 중국연구 중국연구 제62권
발행연도
2014.11
수록면
299 - 327 (29page)

이용수

표지
📌
연구주제
📖
연구배경
🔬
연구방법
🏆
연구결과
AI에게 요청하기
추천
검색

초록· 키워드

오류제보하기
This study accessed China’s automobile industry through the strategic group theory. Strategic group means a group of firms that pursue the same or similar strategy at the specific industry. Most of all it concentrated on the market control power of big Six SOEs (State Owned Enterprises) of China; SAIC, FAW, DFM, ChangAn, BAG, GAIG, and analyzed the possibility for making them as a strategic group. To do so this study picked out main factors to access the potential barriers for grouping Six SOEs by applying three categories of mobility barriers suggested by Mcgee & Thomas. Firstly, at the governance structure analysis for Six SOEs, as a source of the category for individual firm specific characteristics, Six SOEs have dominated almost all of the alliances relationship with global makers while taking the institutional supports of local governments. However the revenue to profit ratios for Six SOEs did not agree with the nature of a strategic group. Secondly, at the market share trend or economies of scale for Six SOEs, as a source of the category for industry supply characteristics, total market share of Six SOEs has expanded continuously since 2004 without admitting any other makers to enter top six ranking. But the market share difference of inner group is hard to be explained only through strategic group characteristics. Thirdly, at the passenger car price strategy of JVs under Six SOEs or at the market-related strategies, three strategic groups; high price, middle price and low price group were confirmed through the correlation between the group median for average prices of car makers and the group median for revenue to profit ratios from 2007 to 2012. It was relatively very clear to differentiate JVs under Six SOEs from local makers through the passenger car price. Therefore it can be said that mobility barriers by market segmentation or brand recognition of JV makers is so high as to segregate Six SOEs as one strategic group.

목차

등록된 정보가 없습니다.

참고문헌 (0)

참고문헌 신청

이 논문의 저자 정보

최근 본 자료

전체보기

댓글(0)

0