지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 복식문화학회 복식문화연구 복식문화연구 제22권 제1호
- 발행연도
- 2014.2
- 수록면
- 73 - 85 (13page)
- DOI
- http://dx.doi.org/10.7741/rjcc.2014.22.1.073
이용수
초록· 키워드
오류제보하기
The purpose of the study was to investigate whether customer perception on internet fashion shopping mall characteristics influences positive emotion on internet shopping and relationship formation. For data collection, a questionnaire was administrated from February 20th to March 3th in 2012 to 362 adults who have purchased the products from internet fashion shopping mall. The analysis explores the effect of internet shopping mall characteristics on positive shopping emotion and relationship quality. It also tests the mediation effect of positive shopping emotion for the influence of internet fashion shopping mall characteristics on relationship quality. The results are as follows. First, the perceived internet fashion shopping mall characteristics had positive effects on relationship quality. Second, the perceived internet fashion shopping mall characteristics had positively effects on positive shopping emotion. Third, the effect of positive shopping emotion had positive effects on relationship quality. Fourth, the effect of perceived internet fashion shopping mall characteristics on relationship quality, mediated by positive shopping emotion, was shown to be none.
목차
등록된 정보가 없습니다.
참고문헌 (54)
참고문헌 신청
Ahn, S. H. / 2000 / The study on the developing of long-term relationship between salesperson and customer / Journal of the Korean Society of Clothing and Textiles 24(8):1230~1241
Berry, L. L. / 1991 / Marketing service: Competing through quality / The Free Press
Blackwell, R. D. / 2001 / Consumer behavior / Harcourt College Publishers
Chang, A. / 2011 / A survey on consumer purchasing behavior and shopping orientations of clothing from internet shopping mall
Choi, H. J. / 2006 / The effects of internet shopping mall attributes on the clothing purchasers' satisfaction, trust, and loyalty
Berry, L. L. / 1991 / Marketing service: Competing through quality / The Free Press
Blackwell, R. D. / 2001 / Consumer behavior / Harcourt College Publishers
Chang, A. / 2011 / A survey on consumer purchasing behavior and shopping orientations of clothing from internet shopping mall
Choi, H. J. / 2006 / The effects of internet shopping mall attributes on the clothing purchasers' satisfaction, trust, and loyalty
이 논문의 저자 정보
최근 본 자료
댓글(0)
0