지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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This paper aims to investigate systematically whether religion and publicity factors influence charitable behavior, using ‘How Pledging Can Make a Difference to Charitable Giving: a Randomized Controlled Trial of a Book Donation Campaign, 2010’. The results showed that neighborhood poverty and retirement rates were related to involvement in charitable behavior. Publicity appeals also appeared to be an important predictor on charitable giving, while religion did not make any impact on predicting charitable giving. Findings underscore the need to develop public announcement campaign. Further examination of the processes which contribute to charitable giving may enhance campaign strategies for people in need.
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참고문헌 (34)
참고문헌 신청
Andreoni, J. / 1989 / Giving with Impure Altruism – Applications to Charity and Ricardian Equivalence / Journal of Political Economy 97:1447~1458
Andreoni, J. / 1990 / lmpure Altruism and Donations to Public goods : a Theory of Warm-glow Giving? / Economic Journal 100:464~477
Anik, L. / Feeling Good about Giving: The Benefits (and Costs) of Self-Interested Charitable Behavior
Ariely, D. / 2009 / Doing good or doing well? Image motivation and monetary incentives in behaving prosocially / American Economic Review 99:544~555
Bebbington, D. / 1989 / A History from the 1730s to 1980s / Routledge
Andreoni, J. / 1990 / lmpure Altruism and Donations to Public goods : a Theory of Warm-glow Giving? / Economic Journal 100:464~477
Anik, L. / Feeling Good about Giving: The Benefits (and Costs) of Self-Interested Charitable Behavior
Ariely, D. / 2009 / Doing good or doing well? Image motivation and monetary incentives in behaving prosocially / American Economic Review 99:544~555
Bebbington, D. / 1989 / A History from the 1730s to 1980s / Routledge
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