연구목적: 이 연구는 농구동호인의 뒤풀이 참여 여부와 참여 유형, 참여 동기, 뒤풀이 태도 등에 따라 여가만족, 팀애착, 팀몰입, 지속적 참여의사의 차이를 분석하는 것을 목적으로 한다. 연구방법: 이를 위해 2019 서울시민리그에 참가한 농구동호인 664명의 데이터를 활용해 빈도분석, 기술통계분석, 신뢰도분석, t-검정, k-평균군집분석, 일원분산분석을 실시해 다음과 같은 결과를 얻었다. 결과: 첫째, 뒤풀이 참여하는 농구 동호인의 여가만족, 팀애착, 팀몰입, 지속적인 참여의사가 비참여그룹에 비해 높은 것으로 나타났다. 둘째, 농구 동호인의 뒤풀이 유형에 따라 여가만족, 팀애착, 팀몰입, 지속적인 참여의사의 차이가 없었다. 셋째, 농구동호인들이 내적동기로 뒤풀이에 참여했을 때 여가만족, 팀애착, 팀몰입, 지속적인 참여의사가 높은 것으로 나타났다. 넷째, 농구동호인의 뒤풀이 태도가 긍정적일수록 여가만족, 팀애착, 팀몰입, 지속적 참여의사가 높은 것으로 나타났다. 결론: 이러한 결과에 비추어 농구동호회의 뒤풀이 문화가 다양해지고, 자발적으로 참여하고 싶은 방향으로 발전한다면, 동호회 활동에 긍정적으로 작용할 것이다.
Purpose: The purpose of this study is to analyze the differences in leisure satisfaction, team attachment, team commitment, and continuous participation according to whether basketball club members participate in the after party, type, motivation for participation, and attitude. Methods: To this end, data from 664 basketball club members who participated in the 2019 Seoul Citizen League were used to conduct frequency analysis, descriptive statistics analysis, reliability analysis, t-test, k-means cluster analysis, and one-way ANOVA, and the following results were obtained. Result: First, it was found that the leisure satisfaction, team attachment, team commitment, and continuous participation of basketball club members were higher than that of the non-participating group. Second, there were no differences in leisure satisfaction, team attachment, team commitment, and continuous participation according to the type of after-party of basketball club members. Third, basketball club members showed high leisure satisfaction, team attachment, team commitment, and willingness to continue to participate when participating in the after-party as internal motivation. Fourth, it was found that the more positive the basketball club's attitude of the after-party, the higher the leisure satisfaction, team attachment, team commitment, and continuous participation. Conclusion: Based on these research results, if the after-party culture of basketball clubs diversifies and develops in the direction of voluntary participation, it will have a positive effect on club activities.