지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2022.8
- 수록면
- 17 - 25 (9page)
- DOI
- 10.17289/jkscs.36.3.202208.17
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초록· 키워드
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Depending on the socio-cultural background, gender roles and the color association have been changed. The purpose of this study is to examine gender-neutral color characteristics according to gender roles by generation and the changes in the color association from the past to the present. The research was conducted using the four colors of Bluish, Pink-Liliaceous, Yellowish-Reddish, and Greenish, as well as White, Gray and Black as per Light-Main-Dark tones targeting men and women in their 20s to 4050s. The findings of the study are as follows: First, gender-neutral color showed differences by generation and gender, and the younger the age, the wider the gender-neutral color range. Gender-neutral colors were affected by both tone and color. Second, gender roles appeared differently according to generation. The less clear the gender role, the wider the choice of gender-neutral colors. Third, gender role differed according to generation, and the group in 4050s generally followed conservative gender role, showing significant differences by generation. Therefore, it was confirmed that the gender-neutral colors appeared differently depending on generation - gender and the differences according to gender roles were affected when selecting gender-neutral colors. However, the color association between generations and genders can coexist with their boundaries crossing each other so it cannot be defined in one way. Instead it can be continuously changed by various social factors.
목차
Abstract
1. Introduction
2. Range of Research
3. Color analysis and results
4. Conclusion
References
참고문헌 (6)
참고문헌 신청
Bang, H. J. & Cho, H. J. (2004). Effect of Gender-stereotype Activation in Men's and Women's Self-construal. Korean Psychological Journal of Culture and Social Issues, 10(1), 83-106.
Choi, E. (2017). An Analysis on the Message of Androgynous Gender Roles in TV Commercials. Journal of Practical Research in Advertising and Public Relations, 10(4), 282-303.
Cover, R. (2018). Emergent identities: New sexualities, genders and relationships in a digital era. London: Routledge.
de Medeiros Dantas, Í. J., Freire, A. G., Solino, L. J. S., do Nascimento, M. N., & Alves, H. M. F. (2021). Does gender have an impact on the color preferences in fashion products?. Cultura e Scienza del Colore-Color Culture and Science, 13(01), 52-60.
Fiske, S. T. (1998). Stereotyping, prejudice, and discrimination. In D. T. Gilbert, S. T. Fiske, & G. Lindzey (Eds.), The handbook of social psychology (pp. 357–411). McGraw-Hill.
Choi, E. (2017). An Analysis on the Message of Androgynous Gender Roles in TV Commercials. Journal of Practical Research in Advertising and Public Relations, 10(4), 282-303.
Cover, R. (2018). Emergent identities: New sexualities, genders and relationships in a digital era. London: Routledge.
de Medeiros Dantas, Í. J., Freire, A. G., Solino, L. J. S., do Nascimento, M. N., & Alves, H. M. F. (2021). Does gender have an impact on the color preferences in fashion products?. Cultura e Scienza del Colore-Color Culture and Science, 13(01), 52-60.
Fiske, S. T. (1998). Stereotyping, prejudice, and discrimination. In D. T. Gilbert, S. T. Fiske, & G. Lindzey (Eds.), The handbook of social psychology (pp. 357–411). McGraw-Hill.
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