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The relationship between Service Quality and Behavior Intention of Commercial Sports Center
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상업스포츠센터의 서비스품질이 고객행동에 미치는 영향

논문 기본 정보

Type
Academic journal
Author
Cao, WenWen (화음사범대학교) Dong, Huan (조장대학교) Lee, Byung-Chan (사천농업대학교)
Journal
The Korean Society Of Sports Science Korean Journal of Sports Science Vol.31 No.3 KCI Accredited Journals
Published
2022.6
Pages
443 - 450 (8page)
DOI
10.35159/kjss.2022.6.31.3.443

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The relationship between Service Quality and Behavior Intention of Commercial Sports Center
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Abstract· Keywords

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The purpose of this study was to identify a relationship between service quality and behavior intention of commercial sports center. To accomplish the goal, commercial sports centers located in 6 different cities (H city, B city, S city, F city, C city and L city) in Anhui province, China were recruited via the convenience sampling method. Collected data were analyzed by frequency analysis, correlation analysis, and multiple linear regression analysis with SPSS 24.0. The results of the study are as follows. First, in the relationship between service quality and revisit intention, delivery quality, product quality, and social quality were statistically significant, but environmental quality was not significant. Second, in the relationship between service quality and recommendation intention, delivery quality, product quality, and social quality were statistically significant, but environmental quality was not significant. Third, as a result of confirming the relationship between service quality and word of mouth intention, delivery quality, product quality, and social quality were statistically significant, but environmental quality was not significant.
#service quality #behavior intention #commercial sports center

Contents

Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과 및 논의
Ⅳ. 결론 및 제언
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