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A study on future tourism in the post-COVID-19 era using text mining based on big data : Focused on LAN cable tours
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빅데이터 기반의 텍스트 마이닝을 활용한 포스트 코로나 시대의 미래관광 탐색 연구 : 랜선투어를 중심으로

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Type
Academic journal
Author
Minhwan Ko (동국대학교 경주캠퍼스) Yunmi Park (청주대학교)
Journal
Korea Tourism Research Association International Journal of Tourism and Hospitality Research Vol.36 No.5 KCI Accredited Journals
Published
2022.5
Pages
79 - 92 (14page)
DOI
10.21298/IJTHR.2022.5.36.5.79

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A study on future tourism in the post-COVID-19 era using text mining based on big data : Focused on LAN cable tours
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Abstract· Keywords

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Due to the spread of COVID-19 worldwide, the tourism industry is facing a big crisis as travel between countries has been restricted. This study is related to the perception of LAN cable tours that has emerged since the beginning of COVID-19. In the existing tourism industry, research is mainly conducted using literature research, delphi, macro environment analysis, and expert evaluation. However, this study sought to diversify the research methodology by investigating the perception of the general public using unstructured data appearing on SNS. To this end, data were collected using Textom, which can analyze Korean words on SNS. The collected data were analyzed using the UCINET program, and the clustering results were derived as main keywords through CONCOR (convergent correlation). As a result, a total of 9,208 data were collected, and 60 main keywords were derived from the words. The clustering results were divided into one central cluster and three surrounding clusters. Through the central cluster (LAN cable travel), we were able to confirm the LAN cable tours, which began to emerge as a way of traveling during the COVID-19 pandemic. In the second cluster, tourism centered on cultural contents, and we were able to see future tourism based on strong cultural contents such as animation and content. In the third group, nature tourism, it was confirmed that tourists pursued a life in nature through the LAN cable tours. Through the fourth group, festival tourism, we were able to confirm the psychology of enjoying festivals through LAN cable tours. Based on these results, this study forms the basis for the new LAN cable tours in the post COVID-19 era and suggests the direction of LAN cable tours in the future as a direction of sustainable tourism.

Contents

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법
Ⅳ. 분석결과
Ⅴ. 결론 및 시사점
참고문헌
국문요약

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UCI(KEPA) : I410-ECN-0101-2022-326-001360928