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논문 기본 정보

자료유형
학술저널
저자정보
최정원 (이화여자대학교) 박영경 (이화여자대학교) 최경실 (이화여자대학교)
저널정보
한국색채학회 한국색채학회논문집 한국색채학회논문집 제36권 제2호(통권 제94호)
발행연도
2022.5
수록면
42 - 50 (9page)
DOI
10.17289/jkscs.36.2.202205.42

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Previous studies have shown that the more familiar the pictogram’s shape is, the more attractive it is. To find out whether these results can be applied to color, this study analyzed the color of pictogram’s familiarity and aesthetics. First, we conducted a pre-questionnaire to evaluate the familiarity of pictograms and to investigate the associated color. Therefore eleven pictograms with high familiarity were selected. Second, those pictograms were divided into two groups, one with six pictograms that associated with specific color, and the other with five pictograms that are not associated with specific color. In this experiment, 13 colors (R, YR, Y, GY, G, BG, B, PB, RP, PK, BK, Wh) were applied to the pictograms, and subjects were asked to select familiar color and aesthetic color separately. The study showed that there is a tendency that familiarity and aesthetics of color tend to appear similar, whether pictograms have associated color or do not have associated color. In the case of pictograms that associated with specific color, the colors can be used to make pictograms more familiar and aesthetic. On the other hand, when pictograms are not associated with specific color, there is a tendency that applying Black rather than chromatic color makes pictograms more familiar and aesthetic. According to these results, if objects of pictograms have associated color, it is recommended to use chromatic color that form association with objects. And if objects of pictograms don’t have associated color, black is recommended.

목차

Abstract
1. Introduction
2. The Evaluation of Familiarity and Associated Color According to Pictograms
3. The Evaluation of Familiarity and Aesthetics According to Associated Color of Pictograms
4. Discussion
5. Conclusion
References

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