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지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2021.12
- 수록면
- 441 - 452 (12page)
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초록· 키워드
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This study mainly analyzes the regional consumption characteristics of women in 20s to 30s with the highest purchasing power in China, their narcissistic tendency and appearance concern, the relationship between cosmetic purchase preference and cosmetic action, and the influence of narcissistic tendency appearance concern on cosmetic purchase preference and cosmetic action.
Based on the comprehensive research results, both of narcissistic tendency and appearance concern of Chinese women have an impact on cosmetic purchase preferences and cosmetic behaviors. It can be known that due to age, generation, and regional differences. As the analysis of research results of core consumer stratum of Chinese cosmetics market, women in 20s and 30s tend to be narcissistic, appearance concern, analyze the influence of cosmetic buying preferences and cosmetic behaviors, I hope to provide some understanding of the Chinese market, as well as strategic arrangements for approaching the Chinese market more efficiently in terms of marketing.
Based on the comprehensive research results, both of narcissistic tendency and appearance concern of Chinese women have an impact on cosmetic purchase preferences and cosmetic behaviors. It can be known that due to age, generation, and regional differences. As the analysis of research results of core consumer stratum of Chinese cosmetics market, women in 20s and 30s tend to be narcissistic, appearance concern, analyze the influence of cosmetic buying preferences and cosmetic behaviors, I hope to provide some understanding of the Chinese market, as well as strategic arrangements for approaching the Chinese market more efficiently in terms of marketing.
목차
ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 내용 및 방법
Ⅳ. 연구결과 및 고찰
Ⅴ. 결론
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UCI(KEPA) : I410-ECN-0101-2022-593-000105428