The purpose of this study was to establish a theoretical basis for relationship marketing exercised in the internet sports shopping mall and to empirically analyze effect of e-CRM factor on satisfaction. The population of this study was customers who had experience for buying sports merchandize at the top 10 internet sports shoppingmall listed in the web site of www.100hot.co.kr and also at other web sites. The questionnaire gathering was requested to secure top, a professional internet research organization. 306 questionnaires, collected by a data screening process with the on-line survey for panels satisfying the requirements based on the panel databases, were used for this study. Factor analyses, reliability analyses, correlation analysis, simple linear regression were performed using SPSS V. 13.0. Results from the analysis are as follows. First, according to the test result on the relationship between e-CRM factor and the satisfaction, e-market had positive effects on satisfaction. Second, according to the test result on the relationship between e-CRM factor and the satisfaction, e-service had positive effects on satisfaction. Third, according to the test result on the relationship between e-CRM factor and the satisfaction, e-sales had positive effects on satisfaction. Fourth, according to the test result on the relationship between e-CRM factor and the satisfaction, e-communication had positive effects on satisfaction. Fifth, according to the test result on the relationship between e-CRM factor and the satisfaction, e-system had positive effects on satisfaction. This paper attempts to e-CRM factor that internet sports shoppingmall should make long-term customer relationship by recognizing the importance and value of customer-related marketing. Utilizing this relationship, it must establish the marketing strategy which can increase the sales and benefit of the enterprise in a very competitive environment.