This research aims to analyze the influence of the service quality of golf exercise facilities on relationship marketing and consumer behaviors in order to strengthen the competitiveness of golf exercise facilities. The paper also seeks to determine these variables according to the characteristics of the users of those facilities. To achieve the purposes of this research, existing references regarding service quality and repurchase intention were reviewed. To that end, 500 people were surveyed, resulting in the collection of 460 effective cases for the survey results. A T-test and ANOVA were conducted on the collected data, and the service quality and repurchase intention were analyzed. The results of the analysis are outlined as follows. First, variations were analyzed according to demographic variables. The results revealed that there were no significant differences in terms of service quality and repurchase intention by gender. In terms of service quality satisfaction and repurchase intention there is relative relations to all variables to physical quality, human quality and systematic quality in service quality satisfaction. These results imply that, overall, according to the demographic variables and characteristics evinced by the users of the golf facilities, there was a prominent polarization regarding service quality and repurchase intention behaviors. Thus, efforts should be made to maintain continuous, consistent service quality and conduct relationship marketing in order to bolster customer relationship management, regardless of such demographic characteristics as sex and age. Efforts should also be made to create positive consumer behaviors across the full range of market activities. Moreover, the service quality of the golf facilitied positive effects on consumer behaviors. are calculated to generate information.