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논문 기본 정보

자료유형
학술저널
저자정보
고봉수 (원광대학교)
저널정보
한국스포츠리서치 한국 스포츠 리서치 한국 스포츠 리서치 제16권 제6호
발행연도
2005.1
수록면
1,007 - 1,018 (12page)

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초록· 키워드

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The objective of the present study is to provide basic data for management of Taekwondo halls and propose measures to activate them by means of research and survey into training programs for and purchasing behaviors of clients by the socio-demographic characters of Taekwondo halls.The subjects of this study were selected from the population of students in upper grades of elementary school and in middle schools who were once trained in the Taekwondo halls located in large cities across the country and sampled out by means of cluster random sampling. Questionnaires were directly disseminated to the subjects and 791 replies returned were put to analysis after the insincere and unreliable ones were excluded.For analysis, such statistic methods as t-test, one-way ANOVA and multi-regression analysis were employed, which resulted in the following outcomes:First, a significant relation was revealed in oral intention for purchasing behaviors by age;Second, by school grade, a significant relation was found in game-oriented training program and oral intention for purchasing behaviors;Third, in terms of family income, a significant relation was detected in intention for continued purchasing behaviors;Fourth, with regard to school records, a significant relation was confirmed in body-, mind- and game-oriented training programs;Fifth, the training program turned out to have static influences on body and mind in the order of intention for continued purchasing behaviors while it had impacts on body, mind and game in the order of oral intention.

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